Our People

Caroline Lee is a financial strategist with over two decades of experience in wealth management, family office structuring, and portfolio management across Asia. Her expertise in managing high-net-worth clients and setting up family offices brings invaluable strength to Terne’s leadership.

Caroline’s experience ensures that Terne’s sustainable, wellness-driven developments are backed by sound financial strategies for long-term growth. Her leadership in client management and strategic partnerships will drive Terne’s success in real estate investment.

Jingle Chen, founder of The Brand Fellows, has over 18 years of experience in brand strategy, specializing in hospitality. A Singapore Certified Management Brand Consultant, she excels in business transformation and creative direction. Her work with leading brands like Hilton, Raffles, and Mandarin Oriental aligns with Terne’s vision of sustainable, wellness-driven communities.

Jingle’s expertise will be crucial in positioning Terne as a leader in eco-living. With a global portfolio including Boeing and Citi, Jingle brings the experience to craft exceptional spaces that resonate worldwide.

Jeff Orr is a brand strategist and creative director with decades of experience across Asia-Pacific. Originally from Melbourne, Jeff has worked with global and local clients, helping them cut through complexity to develop clear, impactful brand strategies.

His approach centres on simplifying brand messages to connect with consumers in meaningful ways. At Terne, Jeff’s expertise in creating and managing brand impressions ensures that every project resonates across all touchpoints.